How I Learnt to Work Less and Earn More!
by Magnetising Dream Clients with Money-Making Content
Hey boo.
I’m Sarah Mac…
My journey as a writer and mindset coach has been one of fully accepting who I am and sharing that with more consistency, skill and power. What does that even mean? It means: sharing my life stories and showing up publicly (no matter how much I was pooping my pants about it!) has enabled me to double my income 2 years in a row, hitting 6-figures through 100% organic social media marketing – first with my copywriting agency, Juicy Copy, and then through my coaching business, With Sarah Mac.
When I started my online business adventure as a writer, in the foothills of the Himalayas in India in 2015, I had no idea it would lead me here…!
I went from $15 per hour gigs, and teaching myself copywriting, to supporting thousands of digital entrepreneurs to sell offers in their dream businesses, including working with 6- and 7-figure entrepreneurs and best-selling authors.
I ditched an 8-year career working in film crews (followed by a massive burnout, 5 years of chronic fatigue and depression!) and booked a one-way flight to Bali to help my friends with their online business. After that fell apart – and I found myself broke, very ill and unemployed – it took me 3 months to replace my income as a freelance writer taking any job I could get (in between taking a LOT of naps!)
I wanted the freedom to set my own schedule, restore my health, travel where I wanted and contribute to projects I felt were really important. I was done with burnout, being creatively unfulfilled and being treated like a cute, dumb little girl. So I decided to focus on helping women entrepreneurs to make more money by sharing their stories through powerful content.
I went on an Internet adventure into the world of social media marketing and learnt how to attract awesome clients through powerful messaging!
Then, after hitting mega resistance in putting myself out there (I procrastinated on my website copy for 2 years!) I discovered the world of coaching and money mindset work. I discovered the powerful behind-the-scenes shifts that make the biggest difference between marketing that makes money and marketing that fails! That’s when I started doubling my rates over and over, and completely shifted the way I was doing business, allowing me to help clients get bigger results (like doubling their income and signing book deals!), while freeing up more of my time for creative projects, self-care and my relationships.
I discovered that I could write the most strategically perfect sales copy for a client, but if she was still hiding from herself, not fully owning her value or doubting her ability to reach new levels of financial success… it was going to limit her results.
So I combined my passion for money mindset & energy management with the messaging and content strategy work I was doing with my clients and I unlocked some real MAGIC!
I hit 6-figures in my business having SO much fun… with travel to 18 countries in 8 years, (including Hawaii, Argentina, Portugal, Mexico and Guatemala) I created more freedom for song writing, performing and music video projects… and had the freedom & flexibility to spend more time with my fiancé (now husband!) while he was going through medical school in the US, with trips home to visit family in England whenever I wanted.
I’m SO grateful for the life that unfolded for me as a result of learning the skill of copywriting and being able to help wonderful people earn more money doing what they love through powerful marketing! And for the mindset tools that enabled me to move past my blocks, resistance, fears and self-doubts and make it happen!
